AN ANALYSIS OF COVID-19 ADVERTISEMENTS : A SEMIOTICS APPROACH

Abstract

he data to be analyzed is 20 advertisements.For the semiotics analysis, the researcher downloaded and printed the data. The classified data contain signs which consist of representamen, object, and interpretant. The relationship of these three aspects can be delivered a clear meaning of a selected advertisement. Through this relationship will create the process of delivering meaning and interpretation which is called the semiotics process.Writer determine first which are signs, objects, and interpretants. From these signs, writer finally get an interpretant that can provide meaning to the advertisement. From the 20 sample advertisements that have been analyzed, with different forms and delivery message, there is the same meaning, namely to urge, invite, educate and remind the public to maintain health protocols during Covid-19. The NHS website in collaboration with (United Kingdom) government hopes that people will be more aware of their own health and that of others so they do not infected Covid-19