STYLISTIC FEATURES ON WOMEN SKINCARE TELEVISON ADVERTISEMENTS

Abstract

In this Thesis, the researcher analyzedstylistic features on women skincare television advertisements. Stylistic features analysis relates to the using of language style. Language is the important part in advertising. The advertisements use a language as the way to communicate with consumer. They deliver the message by using language so that the language should be made as interesting as possible to attract the consumer.The researcher usedfivebrands of woman skincare (Garnier, L’Oreal, Olay, Clean and Clear, and Biore) as the object of the research which is analyzed by the theory of stylistic from Galperin and theory of advertisement assupportingtheory. The researcher analyzedthe stylistic features based on the Linguistic field and took four fields of Linguistics;those are Phonology, Morphology, Syntax, and Semantics. This research used qualitative method. There wereseveral steps inanalyzingthis research. Thereare classifying the stylistic features and finding the differences of stylistic features using of Indonesian and US woman skincareadvertisements and then finding the way of stylistic features deliveredthe message of advertisements. The findings of analysis are as follows; thestylistic features that were used mostly in US and Indonesian woman skincare television advertisement are p honological and syntactical features. There was found difference and similarity in both advertisements. The similarity is found in the using of stylistic features and the difference is found in conveying its message. Based on the using of stylistic, US advertisements were more inclined to the product while Indonesian advertisements were more inclined to the model;it was implied by using of pronoun in the advertisements.