Pengaruh Promosi dan Pengetahuan Produk Terhadap Minat Pembelian Konsumen(Studi Kasus Pada Produk Bright Gas di PT. Arias Mas Kab. Bandung)

Abstract

The purpose of this study was to determine the effect of promotion and product knowledge on consumer buying interest. The method used in this research is quantitative method, this research is classified as descriptive and verification research, which provides an overview of promotion, product knowledge and consumer purchase interest obtained from the research, then analysis of the data is carried out. The results of this research show that the variable product knowledge provide a positive and significant influence on consumer purchase interest in Bright Gas products at PT Arias Mas Bandung Regency.